39 Becoming an expert in Fertility & Women’s Health as The Dietologist, with Stefanie Valakas

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Stefanie Valakas from The Dietologist is an Accredited Practicing Dietitian who specialises in woman’s health and fertility. In less than two years, she's built a thriving business offering one-on-one consultations, online programs, meal plans and eBooks to support women on their health and fertility journey. Stef also has a podcast, Fertility Friendly Food, and is an all round inspiring person!

In this episode, Stefanie shares:

What sparked her passion for woman’s health and fertility nutrition.
How she transitioned from working for others to running her own business full time.
Creating The Dietologist and establishing herself as an expert.
Different styles of marketing she has used, including networking, referral based marketing and social media marketing.
The importance of evaluating things regularly.
Her advice for developing digital products and how she began doing so.
The behind the scenes of her first eBook.
What it takes to create an online program and what this looked like when she made ‘The Waiting Game’.
The difference between live launches and evergreen funnels.
How she promotes her digital products.
Who she uses for her website hosting and some of the things to consider when you have a high traffic website.
Her experience bringing on interns and the kinds of tasks she has them help with.
Why she thinks anyone can run a business but that business isn’t for everybody (and that’s okay).
The skills you need to build a successful business of your own.
How her past experience and roles have helped her succeed in business.
Why there’s no such thing as an overnight success.
What a typical week looks like in her business, including the main tasks involved.
The reason you need to start before you’re ready.
And so much more!