53 Founding The Smoothie Bombs & Growing a Products Based Business, with Cinzia Cozzolino
Cinzia Cozzolino is a qualified nutritionist and the founder of the amazing company, The Smoothie Bombs. In the past 10 years, Cinzia has grown The Smoothie Bombs to an international brand and amassed a huge following of smoothie bombers. With the help of her beautiful daughters, together they are helping boost the nutrition of people’s smoothies in a fun and innovative way. This week, Cinzia teaches us all about what goes on behind the scenes to make a successful products based business like this one!
In this episode, Cinzia shares:
How the idea for The Smoothie Bombs came about.
Developing products and flavours and how they’ve evolved over time.
Everything involved behind the scenes when manufacturing products.
Being stocked by cafes and seeing an increase of demand.
Deciding to become direct to consumer.
Rebranding from Nutrition Bombs to Smoothie Bombs.
Having her daughter on board and what this meant for the business.
Going from hand rolling everything to getting a manufacturer.
The reality of building a products based business, including some of the struggles faced but why it’s all worth it in the end.
Learning to love the challenge.
What it was like being stocked in over 600 stores, including Chemist Warehouse.
Getting distributors on board.
Why they made the decision to transition to more ecommerce instead of stockists.
Educating customers about how to use their product.
Learning their target market and demographic.
Looking for ways to add value and continue to evolve.
The importance of planning and looking ahead.
And so much more!
Cinzia’s Book Recommendations are:
The Hard Thing About Things by Ben Horowitz
Grit by Angela Duckworth
Learn more about The Smoothie Bombs via the website https://www.thesmoothiebombs.com/ and follow the journey over at @thesmoothiebombs and check out Cinzia’s personal account @nutritiondarling.
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