54 Being a leader in Nutrigenomics & why it’s the future of healthcare, with Dr Yael Joffe

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Dr Yael Joffe is the founder of 3x4 Genetics and a leader in the Nutrigenomics field. She is revolutionising personalised nutrition with her work on genetic testing and how individualised nutrition and lifestyle recommendations can alter our gene expression. With an impressive array of experience in the nutrition and genetics fields, Dr Yael has done a number of inspiring things including co-authoring a book, founding various companies and being part of the team to create the first ever nutrigenomics test. This week, Dr Yael teaches us all about the field of nutrigenomics, why it’s so important to incorporate it into our practices and all about how she’s built such a successful career.

In this episode, Dr Yael shares:

  • Why she didn’t agree with the health degrees on offer when she was studying.

  • All about her experience working in a clinic in England while travelling.

  • Learning about genetics and nutrigenomics for the first time.

  • Moving to the US to build the first nutrigenomics test.

  • How being in the right place at the right time and meeting the right person benefited her journey.

  • Why she decided to go back to uni and create a PHD in nutrigenomics.

  • How 3-4 women changed the course of her life.

  • The way a horrible conference led to a brilliant collaboration.

  • Building an online course and teaching practitioners to interpret genetic tests and give guidelines accordingly.

  • Using food and lifestyle changes to switch different genes on and off.

  • Teaming up with a gamification company to build a new kind of genetic testing company.

  • All about her current role which involves a lot of talking and teaching.

  • Why everyone needs to be good at sales (not for the reason you think).

  • The community she is launching to support practitioner education in the evolving field of nutrigenomics.

  • And so much more!

Dr Yael’s book recommendation is To Sell is Human by Daniel Pink.

You can learn more about Dr. Yael and her innovative company via the website 3x4genetics.com.

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