48 Running businesses as a Public Health Nutritionist, Recipe Developer & Food Photographer, with Shelley Judge
Shelley Judge is a Public Health Nutritionist who specialises in helping kids develop a healthy relationship with food. Her business Shelley’s Good Eats offers parents and children advice and resources to make cooking, nutrition and food fun - making her the ‘cool aunt of nutrition’. Shelley also runs a business called Good Eats Creative, where she works with brands as a recipe developer and food photographer. In this episode, we take a deep dive into the many facets of Shelley’s businesses and how she has grown them into what they are today.
Hear Shelley talk about:
How she developed a healthy relationship with food growing up and wants to help others do the same.
Her original plan to study medicine and how this evolved.
Doing a bachelor of food science, followed by a masters in public health nutrition.
Getting offered a full time position as a public health nutritionist for a community health organisation in Melbourne, just days after finishing her masters.
Starting her blog during her first degree and how Shelley Good Eats grew into what it is today.
How Good Eats Creative was born and how she approached brands she wanted to work with.
Developing her food styling and photography skills.
Getting a big contract through a connection she had in the industry.
Using your social media and website as a online resume / media kit.
Creating eBooks to sell on her website.
Using influencer marketing to reach her target audience.
Batching content for social media and her website.
Her organisation tips and tricks to balance her businesses and get so much done while having a work life balance.
All about how she prices her services.
Her advice for people getting started and wanting to do something similar.
Why done is better than perfect.
Behind the scenes of her social media strategy.
Her experience starting to use reels and the results she’s seeing.
And so much more!
Shelley’s Book Recommendation was The Subtle Art of Not Giving A F*** by Mark Manson.
Find out more about Shelley via her websites https://www.shelleysgoodeats.com/ and http://goodeatscreative.com/.
Follow along with her journey via instagram @shelleysgoodeats and @goodeatscreative.
Tune into this episode of the podcast via: