69 Building the GoodnessMe Box & Shop into a Thriving Business, with Peta Shulman
Peta Shulman is the founder of GoodnessMe, Australia’s fastest growing online health food store designed to help Australians make better food choices by delivering nutritionist-approved and delicious products to help them live a healthier life. Peta takes us through her journey of building GoodnessMe into what it is today and all of the amazing experiences she’s had along the way.
In this episode, Peta shares:
How her personal health journey and working in preventative healthcare guided her towards her current career.
The story behind how she developed and grew the GoodnessMe subscription boxes into what they are today.
How the GoodnessMe beauty boxes and a look into what they include.
Where the vision of the GoodnessMe Shop came from and why she wants to make health food products more easily accessible.
Her experience running sold out Wholefood Night Markets.
Projects GoodnessMe have experimented with through the years, including an online program and why she made the decision to focus on other things.
All about the roles, responsibilities and skills required to run a health product based business.
Amazing advice and recommendations for Nutritionists that are interested in the health food product space.
An insight into the new Nutritionist program and directory offered through GoodnessMe and how you can be involved.
Why networking and meeting other people in the health industry is so beneficial to your career or business.
What success means to Peta, what she attributes her current success to, and how she measures her levels of success.
How she defines a ‘smart business’, including what it looks like.
Her thoughts around the lack of wholefood product options for children.
Creating a balance between having a baby and running a thriving business.
How she’s managed to keep the GoodnessMe team working remotely yet successfully amongst the recent Sydney lockdowns.
The importance of trusting your gut and acting on a feeling, even when it comes to your business.
And so much more!
Peta’s book recommendation is Shoe Dog: A Memoir by the Creator of NIKE by Phil Knight
Learn more about Peta’s amazing business via the website www.goodnessme.com.au and their instagram pages @goodnessmebox and @goodnessme_shop. Follow Peta’s personal journey via her instagram @petashulman.
If you’re interested in becoming a part of the GoodnessMe nutrition program or becoming an affiliate, you can contact them via the email nutrition@goodnessmebox.com.
Tune into this episode of the podcast via: